Overview.
The Auckland District Health Board Pharmacy wanted to develop a new brand that brought together ADHB Retail Pharmacies, at the Auckland City Hospital and the Greenlane Clinical Centre, under one cohesive look and feel. The aim was to promote a sense of familiarity and recognition for users between the two Pharmacy facilities. A new brand was developed introducing a stylised cross formed of two halves to represent the joining of both Retail Pharmacies.
![](https://cdn.prod.website-files.com/5ba422ae3a5c71e659805775/5c3ba19b652ba04a44655471_Pharmacy%20Branding%20Website%20Images-01.jpg)
![](https://cdn.prod.website-files.com/5ba422ae3a5c71e659805775/5c3ba1b0081733337f64c032_Pharmacy%20Branding%20Website%20Images-02.jpg)
![]()
![](https://cdn.prod.website-files.com/5ba422ae3a5c71e659805775/5c3ba1ba0817339ce364c036_Pharmacy%20Branding%20Website%20Images-04.jpg)
![]()
![](https://cdn.prod.website-files.com/5ba422ae3a5c71e659805775/5c3ba1c45c550c5f344c551f_Pharmacy%20Branding%20Website%20Images-09.jpg)
![]()