“My masters project looked at ways of engaging young people in the co-design of a new brand identity and online platform for their programme, PSSP. Conventional branding practices do not usually engage users as co-creators in the early discovery stages of the design process, but that is often when a lot of the key decision making for the direction and purpose of a brand is made. In my research, we engaged young people in the design process as informants and co-designers, to drive both brand strategy and touchpoint design, which enabled the resulting brand to be better accepted by other young people (their peers) involved in the programme. I led a series of discovery and evaluation co-design workshops with the programme’s PSSP youth leaders, where I engaged them in fun and meaningful ways to help them uncover and share insights into their experiences as leaders and what they envisioned the brand could be. FRANK (the new brand identity) received strong positive responses from the PSSP youth leaders, highlighting the importance of involving them, as users, in the design of products and services that affect them.”
View Cassie's Masters thesis here: http://hdl.handle.net/10292/11662
“I currently work at AUT’s Good Health Design as a communication designer and research officer. As part of my time at Good Health Design, I also work part time at the Institute for Innovation and Improvement (i3), Waitematā District Health Board based at the North Shore Hospital. They’re both very different environments, but equally challenging and rewarding. I’ve recently been working on a patient information booklet for women undergoing treatment in urogynaecology. It has been a great opportunity to, as researcher and designer, to challenge what better patient information for the informed consent process can be.
My masters gave me the opportunity to work on a meaningful project, and to really push myself and grow as a designer, particularly in my confidence to engage people and manage a project on my own. As a result, I now get to work on a wide range of interesting projects in the design for health and wellbeing space. It is particularly rewarding to be able to challenge how design can be used to do things in new and different ways in healthcare — an inherently risk-adverse industry.”